Digital Service NPI Strategy

Having developed the original launch strategy and tactical implementation plan for the first generation of what was then built as an SAAS product nearly six years ago, Faleiro was re-engaged by the US arm of a European company to develop a targeted product launch plan for a new generation application to service a newly developing…

F/THI To Implement Capital Equipment Launch in Europe

Having worked with the client from the initial stages of market feasibility and landscape assessment, F/THI worked with a US-based manufacturer of capital equipment through the various stages, selecting specific target markets, looking at distribution patterns, and eventually working to find potential partners. From an initial list of over 35 candidates spread across the continent,…