F/THI To Implement Capital Equipment Launch in Europe

shutterstock_217063108Having worked with the client from the initial stages of market feasibility and landscape assessment, F/THI worked with a US-based manufacturer of capital equipment through the various stages, selecting specific target markets, looking at distribution patterns, and eventually working to find potential partners. From an initial list of over 35 candidates spread across the continent, F/THI narrowed down the possibilities based on client needs and goals, having then visited with 15 to determine interest and suitability. The candidates were narrowed to four potential distribution partners in three countries, with whom ongoing discussions are occurring to solidify details of distribution relationships. More news to come.